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Amanda Foster — Reviewed writer, former magazine editor

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How to Handle Seek Sponsorships Step by Step

When seek sponsorships leaves you confused, worried, or unsure what it means, a clear step-by-step approach can help you sort the signal from the stress. This guide explains how to understand the situation, reflect on what matters, choose a practical next step, and know when to ask for trusted support.

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Part 1

Identifying Potential Sponsors

Look for companies that sponsor other events or activities similar to yours.

Ernest Sturm Marketing Expert Expert Interview Use the research that other organizations have done before you to help give you an edge. If you are looking for a special event sponsorship for a walk or running event, look at other runs in your area and look at who the sponsors were. This could be a good place to start.

Ernest Sturm Marketing Expert Expert Interview Use the research that other organizations have done before you to help give you an edge.
If you are looking for a special event sponsorship for a walk or running event, look at other runs in your area and look at who the sponsors were.
This could be a good place to start.
Ernest Sturm Marketing Expert Expert Interview Use the research that other organizations have done before you to help give you an edge.
If you are looking for a special event sponsorship for a walk or running event, look at other runs in your area and look at who the sponsors were.

Anticipate the needs of each potential sponsor.

If you learn the demographics, business model, and goals of your potential sponsors, you can start developing some sense of the way you might pitch the sponsorship.

If you learn the demographics, business model, and goals of your potential sponsors, you can start developing some sense of the way you might pitch the sponsorship.
If you learn the demographics, business model, and goals of your potential sponsors, you can start developing some sense of the way you might pitch the sponsorship.
If you learn the demographics, business model, and goals of your potential sponsors, you can start developing some sense of the way you might pitch the sponsorship.
If you learn the demographics, business model, and goals of your potential sponsors, you can start developing some sense of the way you might pitch the sponsorship.
If you learn the demographics, business model, and goals of your potential sponsors, you can start developing some sense of the way you might pitch the sponsorship.

Part 2

Creating a Sponsorship Packet

Write an executive summary

. Ernest Sturm Marketing Expert Expert Interview A sponsorship packet must always start with an executive summary, or mission statement about the event or venture you hope to have sponsored. This should be around 250-300 words that describe in detail what a sponsorship will fund, why you seek sponsorships, and how being a sponsor will benefit them.

Ernest Sturm Marketing Expert Expert Interview A sponsorship packet must always start with an executive summary, or mission statement about the event or venture you hope to have sponsored.
This should be around 250-300 words that describe in detail what a sponsorship will fund, why you seek sponsorships, and how being a sponsor will benefit them.
Ernest Sturm Marketing Expert Expert Interview A sponsorship packet must always start with an executive summary, or mission statement about the event or venture you hope to have sponsored.
This should be around 250-300 words that describe in detail what a sponsorship will fund, why you seek sponsorships, and how being a sponsor will benefit them.
Ernest Sturm Marketing Expert Expert Interview A sponsorship packet must always start with an executive summary, or mission statement about the event or venture you hope to have sponsored.

List the different sponsorship levels.

If you haven't already, outline your budget among the business or venture, and decide what it is you hope to acquire from sponsors. Create different "levels" of sponsorship that potential sponsors may commit to and explain what you are asking for at each level and why you need sponsors for each level.

If you haven't already, outline your budget among the business or venture, and decide what it is you hope to acquire from sponsors.
Create different "levels" of sponsorship that potential sponsors may commit to and explain what you are asking for at each level and why you need sponsors for each level.
If you haven't already, outline your budget among the business or venture, and decide what it is you hope to acquire from sponsors.
Create different "levels" of sponsorship that potential sponsors may commit to and explain what you are asking for at each level and why you need sponsors for each level.
If you haven't already, outline your budget among the business or venture, and decide what it is you hope to acquire from sponsors.

Provide a call to action.

Your call to action can be a form they fill out and send to you or your contact information asking them to call you to set up the sponsorship.

Your call to action can be a form they fill out and send to you or your contact information asking them to call you to set up the sponsorship.
Your call to action can be a form they fill out and send to you or your contact information asking them to call you to set up the sponsorship.
Your call to action can be a form they fill out and send to you or your contact information asking them to call you to set up the sponsorship.
Your call to action can be a form they fill out and send to you or your contact information asking them to call you to set up the sponsorship.
Your call to action can be a form they fill out and send to you or your contact information asking them to call you to set up the sponsorship.

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